A bold new wordmark for a new direction.

Implemented

September 2009

Services

Wordmark logo design

We’ve undergone two major shifts in direction in our nearly 3 years as a company. Starting out as HEF Media, Zeppelin was (surprise!) a media company, and ran multiple news and blog sites before turning into a more traditional design and advertising firm. Now we find ourselves realigning once more, though on a smaller scale, with a focus on Internet marketing.

To reflect the shift in our company’s direction, we knew how we presented ourselves to the world would have to be reinvented as well.

Formerly set in a beautifully subtle, but verging on staid, Mercury Display Semibold (created by Hoefler & Frere-Jones), our identity now revolves around an all-caps incarnation of Peignot Demi (created in 1937 by the French typefoundry Deberny & Peignot) on our signature yellow field. However, since we just couldn’t give it up, we’ve found a new place for Mercury Display, which will act as the typeface for the page headings on this site.

With a typographical nod toward the historical era of the zeppelin itself, this contemporary implementation of a classic typeface conveys our understanding of the utility of tradition as well as the eye toward progress we bring to bear on every project.